At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you’re new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products—and the trails, slopes and waterways where we play…more
About this location:
Boasting a huge selection of gear, we’ve been serving the Madison outdoor community since 1994. Whether you’re planning to ski Tyrol Basin or pedal the single track at Blue Mound, we’ve got the gear and clothing you need—plus knowledgeable staff members who are always ready to help!…more