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By the mid-Eighties, Straw Hat Pizza was regarded as the dominant pizza restaurant in the Western United States as the Pizza Hut chain was trying to establish a market presence in the same area. Pizza Hut made a move to eliminate a major stumbling block to its own expansion by purchasing all company-owned Straw Hat Pizza restaurants in 1987; thus removing its prevailing competition. Although the company- owned Straw Hat restaurants were quickly changed to Pizza Hut locations, Straw Hat’s franchise owners refused to participate in the acquisition. The Straw Hat owners would not allow their superior California crust pizza and unique restaurants to be converted. They stuck together and won the right to carry forward the Straw Hat brand. Although a smaller chain than before, it was a first of its kind in the restaurant industry. Once again, Straw Hat was on the cutting edge…more



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