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Menchie’s opened its first store in Valley Village, a suburban community of Los Angeles, California, on May 15, 2007, by husband & wife team Danna & Adam Caldwell. The Menchie’s concept emerged from a story of two lovebirds and their common love of frozen yogurt, when Adam took Danna to a frozen yogurt store on their first date; that was when Danna’s sweet tooth took over, and the world of frozen yogurt was never the same again…

Their dream was to create a yogurt store where people from all walks of life and ages can enjoy themselves not only from great tasting, quality frozen yogurt, but from a unique experience in a fun and happy environment that makes every guest smile. Menchie, the company mascot, is an integral part of making people smile. Along with Menchie, they incorporated a unique and inviting store design, outstanding selections of frozen yogurt and fresh toppings, and attention to the needs of every guest, young and old. Combining all these important aspects created the concept that incorporates much of what Menchie’s delivers today.

The first store received overwhelming community support and fans from near and far wanted more of Menchie’s in their neighborhoods! After receiving an overwhelming number of franchise inquiries, Danna and Adam realized it was time to team up with experienced business leaders. At this time, they asked Elie Balas to join them and together, they began developing ideas and started franchising in 2008.

Shortly thereafter, that year, they asked Amit Kleinberger to partner with them, and head the company. Under Amit’s leadership and guidance as Chief Executive Officer, Menchie’s became the leading force in frozen yogurt franchising worldwide.


Menchie, our mascot and part of our image, is a source of smiles, good feelings and an inspiration to our team members as well as kids and adults around the world. Menchie, with his sweet friends at his side, helps us deliver the products, services and experience that all together create smiles.

Menchie’s mission statement is “we make you smile”. That smile is always present on Menchie’s face and is there to remind us of the mission bestowed on each and every one of our team members. This mission is the road map to achieving our vision statement – “to make the Menchie’s experience available to every guest all over the world as a legacy for generations to come”.

Menchie’s delivers our mission through employing the 3-P principle:

People, Place, and Product

  • Menchie’s values are embedded in our People – our team members, and our friendliest customer service
  • Place – our unique, warm, happy, and inviting store design
  • Product – highest quality, variety, and innovation

By adhering to these principles and investing countless hours and effort to deliver on our promise, Menchie’s has set the tone for the frozen dessert industry and has become an industry leader. Menchie’s award winning business model was featured in prominent publications and national media.

In 2010, Menchie’s was awarded as the #1 fastest growing food franchise in the united states and holds today the prestigious status of the largest self-serve frozen yogurt franchise in the world!

The Menchie’s franchise community boasts talented franchisees of high moral fiber that are actively involved in their communities, and embody our core values. A “secret ingredient” to the Menchie’s winning formula is our passionate, global, and growing family of franchisees who provide a magical place within every community – called Menchie’s. Every Menchie’s store is a place for family and friends to come together and create lasting memories.

From our earlier days until today, Menchie’s has attracted the highest quality team members in the industry, and our strongest element is our people and our unique friendly culture. With our world class team, Menchie’s continues to expand and spread smiles globally.


As an award winning franchise, we currently serve smiles in more than 540 locations around the world, and boast stores in further development throughout the U.S.A., Canada, Puerto Rico, England, South Africa, Kuwait, Bahrain, The Bahamas, Bangladesh, Guatemala, United Arab Emirates, Qatar, India, China, and Japan. We are ambassadors of goodwill through the power of smiles, and we look forward to bringing a positive contribution the world…one smile at a time.

Because at Menchie’s, every smile matters 🙂

… more

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Center Point Place

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