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About Us

DICK’S Sporting Goods was founded in 1948 when an 18-year-old Dick Stack was working at an Army surplus store in Binghamton, New York. An avid fisherman, Dick was approached by the store owner to come up with a list of products needed to get into the fishing tackle business. After Dick presented his suggestions, the owner told him he was a dumb kid and had no idea what he was doing. Dick was upset and promptly quit. He went to his grandmother’s house where he spent a lot of time as a kid and told her what had happened.

Dick’s grandmother asked how much it would cost to build the store himself. Dick said it would cost $300. His grandmother then went to the cookie jar where she kept her life savings and gave him $300 and told him “do it yourself.” Dick used that money and his relentless work ethic to open a bait-and-tackle shop in Binghamton. By 1958, he expanded his product line to include much of what you’ll find at DICK’S Sporting Goods today.

Ed Stack, Dick’s son, is the current CEO and Chairman of DICK’S Sporting Goods. He and his siblings bought the store from their father and are responsible for taking two stores and growing the chain to over 675 stores.

Dick’s family continues to offer the finest quality products at competitive prices, backed by the best service anywhere. Like you, we have a real passion for sports.

DICK’S Sporting Goods, Inc. is a leading omnichannel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. Headquartered in Pittsburgh, Pennsylvania, the Company also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores.

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About this location:

Location

West Towne Mall

About

Your season always starts at DICK’S Sporting Goods in Madison, WI. Stop in for the widest selection of premium sports equipment, apparel and footwear from industry-leading brands. DICK’S has everything your team needs to rule the court, the diamond and the gridiron alike. Ramp up your fitness routine with the latest apparel and workout gear and take on Governor Dodge State Park with a wide selection of hiking, biking and camping equipment. Our golf experts are here to help you lower your handicap and find your perfect golf bag for the greens. Root on the Chicago Blackhawks and Wisconsin Badgers with jerseys, tailgating gear and fan merchandise. The DICK’S Sporting Goods in Madison, WI carries team sports gear and equipment for every sports season.

Store Services

  • Bikes
  • Fishing
  • Lacrosse
  • Racquet
  • Glove
  • Skate
  • Archery
  • CO2 Filling
Show All Hours
  • Monday
  • Tuesday
  • Wednesday
  • Thursday
  • Friday
  • Saturday
  • Sunday


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