We Deliver Vibrant Community Centers
As a proven leader in the development of regional malls, Rouse excels at transforming conventional properties into vibrant, high-traffic destinations that are precisely aligned with the needs of their communities.
Since our inception, Rouse has viewed our mall properties as far more than just places to shop. Instead, we see them as complex community centers where area residents can dine out, attend local events, take in a movie or even go to the gym. We firmly believe that successful malls reflect the unique personal spirits of their communities, and as a result, we continually refresh our properties through customized redevelopment and renewal programs.
Our team of professional tenant coordination, design, construction and development experts are adept at creating and executing mall plans that reflect the needs of both our local communities and our retail tenants.
Our commitment to this effort is evidenced by the fact that we have made improvements in more than half of our locations, ranging from implementing complete layout transformations, to securing new anchor tenants, adding innovative entertainment venues, redesigning landscaping, installing new lighting, adding modern amenities and upgrading common area seating. Prime examples of this are our recent and ongoing renovations at four key properties:
The Shoppes at Bel Air in Alabama recently completed a comprehensive redevelopment, which included creating a new main entrance and transforming enclosed mall space into a modern streetscape of upscale retail and dining concepts. We also completed a sweeping interior renovation, adding new flooring, lighting and interior landscaping, as well as installing high-end amenities and soft seating areas. We complemented these efforts by enriching our tenant mix with leading retailers, such as H&M, Belk Flagship, local favorite lifestyle store Shades, rue 21 and House of Hoops. P.F. Chang’s and Grimaldi’s Pizzeria opened in February 2017. For more information on our redevelopment of The Shoppes at Bel Air, please visit http://www.theshoppesatbelair.com/information.php?tscid=NDM2Mjk
Southland Mall in California is redefining its market position by adding several best-in-class national retailers that offer widespread appeal. Recent store openings include Dick’s Sporting Goods, Sephora at JCPenney, and more top retailers are slated to open in the coming months, including Torrid and Century Theatres. For more information on Southland Mall, please visit http://www.southlandmall.com/information.php?tscid=NDM5OTg=
NewPark in California is undergoing a major redevelopment, designed to transform the center into a premier entertainment, dining and lifestyle destination. We recently added an Entertainment Promenade, with a 12-screen AMC Theatres® featuring both IMAX® and AMC Prime auditoriums. We are currently developing a Restaurant Pavilion, which will house a two-level dining patio and popular restaurants, including Pieology, Aniki Sushi, Vinum Bar and Jack’s Restaurant & Bar. We expanded our tenant mix by adding H&M, Francesca’s, Swarovski and Torrid, and we are adding a two-level 24 Hour Fitness facility and a John’s Incredible Pizza. We are complementing these initiatives through an interior renovation that includes new flooring, upgraded lighting and high-tech amenities. For more information and updates on our redevelopment progress at NewPark Mall, please visit http://www.newparkmall.com/information.php?tscid=NDE3MzY=
The Shoppes at Carlsbad in California is in the middle of a multi-phase interior and exterior renovation. Slated for completion by year-end 2017, the renovation includes adding a dynamic streetscape of upscale dining options. We are also updating the center’s common areas, adding modern amenities, and integrating family-friendly attractions, including a unique, water-inspired play area. In conjunction with the renovation, the center will feature a range of new tenants, including The Pizza Press and Dave and Buster’s, which are now open, and The Cheesecake Factory, Yard House and Zara, which will open in late 2017. For more information and updates on our renovation progress at The Shoppes at Carlsbad, please visit http://www.theshoppesatcarlsbad.com/information.php?tscid=NDQwMTE
About this location:
We see more than a mall. We see the center of a community. At Chula Vista Center, we are committed to creating a mall experience that meets the ever-changing needs of our community.
Chula Vista Center is located in Chula Vista, California seven miles south from downtown San Diego and seven miles north from the international border to Mexico. The mall boasts the only Sears store in the South Bay region of San Diego, plus Macy*s, JCPenney, AMC (Coming Soon) and over 100 fine specialty shopsand restaurants including Victoria’s Secret, Aeropostale, Express, G by Guess, The Children’s Place, See’s Candies, Olive Garden, Red Lobster, Buffalo Wild Wings, BJ’s Brewhouse and Panera Bread.