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Company Overview

Avis Car Rental and its subsidiaries operate one of the world’s best-known car rental brands with approximately 5,500 locations in more than 165 countries. Avis has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty. Avis is owned by Avis Budget Group, Inc. (NASDAQ: CAR), which operates and licenses the brand throughout the world.  

Quick History

Founded in 1946 by Warren Avis (who sold his interest in 1954), Avis was the first company to rent cars from airport locations. The company grew rapidly during the 1950’s through franchised and corporate-owned expansion. In 1963, Avis introduced the award-winning “We try harder®” campaign and the tagline remains the company’s rallying cry even today. Ten years later, Avis launched its innovative Wizard system, the company’s proprietary reservation technology. Avis changed ownership multiple times in the 70’s and 80’s, becoming employee-owned in 1987. That same year, Avis introduced the Roving Rapid Return, a handheld computer terminal allowing customers to bypass the Avis counter. Two years later, the company launched Avis Cares® a program aimed at promoting renter and employee safety. In 1996, HFS Incorporated acquired Avis, which was then spun off as a separate public company, all but the franchising rights, Wizard system, and reservation operations. In 2000, the company introduced Avis Interactive, the first Internet-based reporting system for commercial accounts in the car rental industry, which was significantly enhanced and re-launched in 2006. In March 2001, Cendant Corporation purchased all of the outstanding shares of Avis Group Holdings and later that year moved its world headquarters to Parsippany, NJ. In 2006, Cendant Corp. separated into four independent companies: Realogy, Wyndham Worldwide, Travelport and Avis Budget Group, Inc., which is now the parent company of Avis Car Rental. In 2011, Avis Budget Group acquires Avis Europe plc. The transaction re-unites Avis Budget Group with its licensee for Europe, the Middle East, Africa and Asia.

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About this location:

Location

Central Wisconsin Airport

Additional Travel Information

Central Wisconsin Airport rental cars from Avis are easy to reserve, pick up and drop off. Take a look at the extensive selection of Wausau airport car rentals and choose the one that’s perfect for you.

Look for the Avis airport car rentals counter in the baggage claim area at Central Wisconsin Airport (CWA). Once you’ve picked up your keys, you’ll find your new CWA car rental parked right outside the building. If you’re traveling for business and need to make it to a meeting, accelerate your travel experience with Avis Preferred, a complimentary membership that allows you to skip the line and go straight to your car.

The airport serves several Central Wisconsin communities, including Wausau (20 minutes by car), Stevens Point (20 minutes by car), Marshfield (40 minutes by car) and Wisconsin Rapids (40 minutes by car).

If you’re planning on driving out to the Granite Peak Ski Area, just 5 miles from downtown Wausau, choose an SUV with four-wheel drive, a GPS navigation system and a roof rack, and bring your own skis on the trip.

And don’t leave without visiting the Nasonville Dairy, 7 miles west of Marshfield, where local cheese makers produce more than 100,000 pounds of cheese each year.

But start with a great deal on a quality rental vehicle, the kind you can only get from Avis Car Rental. From quality cars to professional service, you won’t find a better experience.

Additional Location Information

PREFERRED SERVICE

  • Proceed to the Avis counter in the baggage claim area. Show your driver’s license to receive your preprinted rental document and keys. Rental cars are parked outside the baggage claim area.

*GENERAL DIRECTIONS*

  • COUNTER: Exit outside the east end of the building by baggage claim. Enter building directly across the drive.
    CARS: Exit car rental building outside east end of the building. Vehicles are located directly behind rental building.
    RETURNS: Same as pickup.
    AFTER-HOURS RETURNS: Available. Park & lock the vehicle. Place keys & completed contract in the drop box available 24 hours.
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