Avis Car Rental and its subsidiaries operate one of the world’s best-known car rental brands with approximately 5,500 locations in more than 165 countries. Avis has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty. Avis is owned by Avis Budget Group, Inc. (NASDAQ: CAR), which operates and licenses the brand throughout the world.
Founded in 1946 by Warren Avis (who sold his interest in 1954), Avis was the first company to rent cars from airport locations. The company grew rapidly during the 1950’s through franchised and corporate-owned expansion. In 1963, Avis introduced the award-winning “We try harder®” campaign and the tagline remains the company’s rallying cry even today. Ten years later, Avis launched its innovative Wizard system, the company’s proprietary reservation technology. Avis changed ownership multiple times in the 70’s and 80’s, becoming employee-owned in 1987. That same year, Avis introduced the Roving Rapid Return, a handheld computer terminal allowing customers to bypass the Avis counter. Two years later, the company launched Avis Cares® a program aimed at promoting renter and employee safety. In 1996, HFS Incorporated acquired Avis, which was then spun off as a separate public company, all but the franchising rights, Wizard system, and reservation operations. In 2000, the company introduced Avis Interactive, the first Internet-based reporting system for commercial accounts in the car rental industry, which was significantly enhanced and re-launched in 2006. In March 2001, Cendant Corporation purchased all of the outstanding shares of Avis Group Holdings and later that year moved its world headquarters to Parsippany, NJ. In 2006, Cendant Corp. separated into four independent companies: Realogy, Wyndham Worldwide, Travelport and Avis Budget Group, Inc., which is now the parent company of Avis Car Rental. In 2011, Avis Budget Group acquires Avis Europe plc. The transaction re-unites Avis Budget Group with its licensee for Europe, the Middle East, Africa and Asia.
About this location:
Dane County Regional Airport
If you’re looking for comfortable and reliable airport car rentals in Madison, Wisconsin, look no further than Avis.
The great deals on a vast selection of quality vehicles coupled with exceptional service make Avis the preferred choice for Madison airport car rentals. Whether you need a compact, an SUV or something in between, Avis Car Rental has the right vehicle for you.
After you arrive at Dane County Regional Airport, you’ll find the Avis MSN car rental counter in the baggage claim area, where an Avis representative will help to get you on your way. If you know you’ll be in a hurry to make a speaking engagement, you can accelerate your travel experience with Avis Preferred, a complimentary membership that allows you to skip the line and go straight to your car.
Take a deep breath after a hectic day of sightseeing or meetings at the Olbrich Botanical Gardens, where the air is perfumed by the heady scent of no fewer than ten garden areas. The 16-acre green space and stunning tropical conservatory are the perfect place to take it easy and clear your mind year-round.
A late dinner at Harvest is just the thing for entertaining clients or enjoying a romantic evening for two. Considered one of the top restaurants in Madison, this simple yet elegant establishment has something to satisfy even the most discerning of palates.
Whatever your plans may be in the capital of Wisconsin, Dane County Regional Airport rental cars from Avis will help you make the most of your visit to Madison.
AFTER-HOURS RETURNS
PREFERRED SERVICE
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