Avis Car Rental and its subsidiaries operate one of the world’s best-known car rental brands with approximately 5,500 locations in more than 165 countries. Avis has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty. Avis is owned by Avis Budget Group, Inc. (NASDAQ: CAR), which operates and licenses the brand throughout the world.
Founded in 1946 by Warren Avis (who sold his interest in 1954), Avis was the first company to rent cars from airport locations. The company grew rapidly during the 1950’s through franchised and corporate-owned expansion. In 1963, Avis introduced the award-winning “We try harder®” campaign and the tagline remains the company’s rallying cry even today. Ten years later, Avis launched its innovative Wizard system, the company’s proprietary reservation technology. Avis changed ownership multiple times in the 70’s and 80’s, becoming employee-owned in 1987. That same year, Avis introduced the Roving Rapid Return, a handheld computer terminal allowing customers to bypass the Avis counter. Two years later, the company launched Avis Cares® a program aimed at promoting renter and employee safety. In 1996, HFS Incorporated acquired Avis, which was then spun off as a separate public company, all but the franchising rights, Wizard system, and reservation operations. In 2000, the company introduced Avis Interactive, the first Internet-based reporting system for commercial accounts in the car rental industry, which was significantly enhanced and re-launched in 2006. In March 2001, Cendant Corporation purchased all of the outstanding shares of Avis Group Holdings and later that year moved its world headquarters to Parsippany, NJ. In 2006, Cendant Corp. separated into four independent companies: Realogy, Wyndham Worldwide, Travelport and Avis Budget Group, Inc., which is now the parent company of Avis Car Rental. In 2011, Avis Budget Group acquires Avis Europe plc. The transaction re-unites Avis Budget Group with its licensee for Europe, the Middle East, Africa and Asia.
About this location:
Baton Rouge Metro Airport
Almost overnight, Baton Rouge, Louisiana, has become a major American hub of manufacturing, technology and, most surprisingly, movie-making. Dubbed “Hollywood South,” the film industry pumps more than $100 million a year into the economy.
As such, the city attracts a number of executive-level visitors, and the most discerning of them choose Avis Car Rental. A huge fleet, and special offers, like the ability to accelerate your travel experience with Avis Preferred, a complimentary membership that allows you to skip the line and go straight to your car, make Avis the preferred choice for business travelers to Baton Rouge Metropolitan Airport (BTR).
Avis’s BTR car rental counter is conveniently located in the baggage claim area, and the wide variety of vehicles—from compact cars to luxury vehicles and SUVs—are parked just outside the building’s doors. Downtown Baton Rouge is just 7.5 miles south of the airport lot along the east bank of the mighty Mississippi River.
While you’re here, check out the State Capitol Building, which has been the tallest building in Baton Rouge since 1934. Steps away from the Capitol, you’ll find the brand-new Shaw Center for the Arts. This massive venue features a 325-seat theatre, a fine arts museum and a rooftop sushi restaurant.
Round out your sightseeing by gazing up at the awe-inspiring stained glass dome at the Old Louisiana State Capitol, a building Mark Twain humorously dubbed the “ugliest thing on the Mississippi.”
Avis makes it easy to book airport car rentals. Look through the fleet of Baton Rouge Metropolitan Airport rental cars to find one that’s perfect for you.
AFTER-HOURS RETURNS
PREFERRED SERVICE
*GENERAL DIRECTIONS*