In 1986, FARM FRESH merged with Giant Open Air Markets and made local history by combining the area's two finest supermarkets. In March of 1998, FARM FRESH was purchased by Richfood Holdings, Inc., and in August of 1999, SUPERVALU® purchased Richfood and all of its subsidiaries, including FARM FRESH. Today, FARM FRESH operates 44 grocery stores, all located in Richmond and the Hampton Roads ar ...