The Fleming Family have owned and run Rainbow Grocery since 1946, serving South Fork and beyond! Those who love South Fork say, “I’ll just run down to Rainbow and get it!” It’s a household word, and a store that has managed through the many changes of this century, and the last, to maintain one of America’s great traditions: The General Store! We know the grocery business!.. and we know and supply everything you need for sports and recreation, hardware and supplies, R.V. supplies, propane, gold prospecting and more.