Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we’re all about. Oh yeah, we’re a mission-driven company too.
Wow! What a ride. Back in 1980, we started out with one small store in Austin, Texas. Today, we’re the world’s leader in natural and organic foods, with 468 stores in North America and the United Kingdom.
About this location:
Although we are a Whole Foods Market, everybody knows us as Ideal Market. We are proud to keep the same name on our store front since 1940 and to serve the wonderful North Boulder neighborhood with the cream of the crop, because we wouldn’t have it any other way. From a wide array of local offerings, to hundreds of organic and Non-GMO Project Verified items, we hope you’ll find everything you need in our small but mighty market.