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In 1984, Powerhouse Gym began developing a line of clothing that started with only four items and is now one of the largest clothing and accessory lines in the fitness industry. The Powerhouse sportswear division expanded on a national level making the Powerhouse name and logo a household item. In 1990, Powerhouse Gym developed a plan to penetrate the market and began advertising and promoting the licensing division heavily. Will and Norm opened 50 corporate owned facilities from 1990 to 1992 in key metropolitan markets in order to stimulate the opening of licensed facilities in the surrounding areas…more



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