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Our Factsheet
Growing the business since 1958
In Summary: Day after day, Budget employees and operators at approximately 2,700 locations in more than 120 countries help support our vision, mission and values.
Quick History
Budget Rent A Car was founded by Morris Mirkin in 1958 with a $24,000 investment. The company name was chosen to appeal to the “budget-minded” or “value-conscious” renter. In 1959, in an effort to grow the business, Mirkin appealed to a distant relative, Jules Lederer, president of a Chicago-based manufacturer of writing instruments, for additional financing. Lederer formed a leasing company and leased new vehicles to Mirkin. In 1960, Lederer formed Budget Rent A Car Corporation in Chicago. The company then grew rapidly, both nationally and internationally.
In 1986, Gibbons, Green and van Amerongen Ltd. along with management and selected investors purchased Budget from Transamerica Corp. in a LBO transaction. Budget made an initial public offering of 3.2 million shares in 1987.
In 1992, Budget moved downtown Chicago headquarters to Lisle, Ill.
In April 1997, Budget was bought by Team Rental Group, Budget’s largest franchisee in the United States and changed its name to Budget Group, Inc. Budget Group began trading on the NYSE that year.
In 1997, Budget unveiled “Unlimited Budget” a travel agent loyalty program through which members receive a free Unlimited Budget debit MasterCard card and earn points (dollars) for completed bookings.
In 1998, Budget introduced “Fastbreak,” Budget’s express service with paperless transaction.
In 2002, Budget Group was delisted from the NYSE and sold Budget Rent A Car assets in the United States, Canada, Latin America, Caribbean, Australia and New Zealand to Cendant Corporation. Other worldwide assets were sold to Avis Europe, Plc. Later, Cendant moved Budget headquarters from Lisle, Ill. to Parsippany, N.J.
In 2006, Cendant Corporation separated into four independent companies: Realogy, Wyndham Worldwide, Travelport and Avis Budget Group, Inc. As a result, Budget Rent A Car System, Inc. is now a subsidiary of Avis Budget Group.
In 2011, Avis Budget Group, Inc. acquired Avis Europe plc. The transaction re-unites Avis Budget Group with its licensee for Europe, the Middle East, Africa and Asia.
About this location:
Location
La Crosse Regional Airport
Additional Travel Information
La Crosse, Wisconsin sits on the Mississippi River, halfway between Minneapolis and Milwaukee. It’s the largest city on Wisconsin’s western border, so you’ll need a rental car to get around here comfortably. Consider Budget Car Rental your ticket to the city. Located on-site at La Crosse Regional Airport (LSE) and open daily, Budget has a superb selection of La Crosse airport car rentals, including spacious SUVs and luxury sedans, hybrids and compact cars. Not only will you find just the right LSE car rental to make your trip a success but you can sign up for the Fastbreak program.
The city is divided into a north and south end, with the majestic Grandad Bluff looming above. There are 30 active arts organizations in town and the Pump House Regional Arts Center has some of the best visual exhibits on offer. Other arts sites include the Viterbo University Fine Arts building and the UW–La Crosse Art Gallery and Theater.
You’ll get a taste of several kinds of architecture, including Greek Revival, Gothic Revival and Italianate, on a tour of the commercial historic district. You’ll also enjoy the cafes, bistros and shops.
And don’t forget the water! An afternoon cruise on the La Crosse Queen is glorious and something the whole family will love. This modern-day replica of late 19th century riverboats operates from May to October.
Make sure your holiday is all that it can be by booking one of Budget’s La Crosse Regional Airport rental cars. Reliability, great prices and quality vehicles make Budget the name frequent travelers turn to for airport car rentals again and again.
Additional Location Information
Select from a wide variety of vehicles at Budget La Crosse Regional Airport, check out the latest La Crosse Regional Airport Car Rental Deals, and be confident that you are getting the best rental rates in Wisconsin !
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